In brief
Content creator and golf brand Good Good pulled down a new Callaway driver advertisement that featured a woman being pushed to the ground. The clip attracted accusations of trivialising violence against women. Good Good issued an apology, removed the video and reaffirmed its commitment to inclusivity in golf. Callaway, its partner since 2023, expressed disappointment but welcomed the brand’s corrective action. The incident highlights the increased scrutiny on social media content in sports marketing.
Good Good, the popular golf YouTube channel, has removed a Callaway driver advertisement after it drew criticism for depicting a woman being pushed to the ground.
The clip, which was posted on the brand’s social channels, shows co‑founder Garrett Clark rushing to the professional golfer Alexis Miestowski and shoving her while shouting “Do not touch my new driver.” The scene was widely condemned as a portrayal of violence against women.
Good Good’s apology, posted on X, read: “We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.”
Callaway, which has partnered with Good Good since 2023, issued a statement: “We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf.”
The incident comes amid the PGA Tour’s efforts to collaborate with social media creators, including a planned Good Good Championship in Texas. A PGA spokesperson stated that the tour “does not condone violence in any form, and the deleted video does not reflect our values or commitment to inclusivity and respect.”
Good Good, founded in 2020, has grown into one of the largest golf content creators, streaming challenges, made‑for‑TV shows and merchandise ads. The brand’s rapid rise underscores the power of digital platforms but also the heightened scrutiny on content creators’ responsibility.
While Good Good has moved to rectify the issue, the episode serves as a reminder for creators and brands alike that representation matters and that depictions of violence—even in jest—are closely examined by audiences.
