The album features collaborations with heavyweights like Miley Cyrus and Post Malone and has garnered critical acclaim, including multiple nominations for the upcoming 2025 Grammy Awards. Among her ten nominations, Cowboy Carter is in contention for Album of the Year.

Beyoncé revealed her involvement in the half-time show through a stunning social media announcement, where she is seen catching a football while perched atop a classic American car adorned with roses, all the while sporting her iconic cowboy hat. Netflix has hinted that viewers can expect some surprise guests, including featured artists from her new album.

This performance will not be Beyoncé's first rodeo when it comes to major half-time shows; she previously headlined the Super Bowl in 2013 and performed alongside Coldplay and Bruno Mars in a record-breaking 2016 show. NFL Christmas Day games have been a long-standing tradition since their inception in the 1980s.

In May, Netflix secured a deal to broadcast NFL games through 2026, part of its strategy to make a significant move into live sports content. This Christmas, NFL executives are enthusiastic about partnering with Netflix, viewing it as an opportunity to expand their fanbase globally. NFL's executive VP of media distribution, Hans Schroeder, expressed excitement over the potential to reach fans beyond US borders in what he called a perfect combination to elevate the NFL's holiday tradition. As Beyoncé prepares to take the stage, anticipation builds for what promises to be an unforgettable performance.